Online Marketing

A professional-looking website and your website address on your van is a great way of promoting your business. Reaching a wider market using the Internet takes a little more effort: a targeted marketing campaign in the form of one or more GoogleAds is the best way of directing potential new customers to your site.

GoogleAds

These are 3 line ads which appear on the right side of the search results when you type a query into the search box.

The ads are triggered by particular keywords which the advertiser (you) thinks people will use when looking for their goods or services. When somebody clicks on your ad, they are taken directly to your website, and you pay Google for that click.

This is targeted marketing - you are advertising your business to people who are actively looking for your goods or services. Costs are controlled, as you specify a daily budget and the maximum you are prepared to pay per click.

Targeting your local area

As the provider of a service within a certain geographical area, your ad campaign needs to be set up so it's only triggered when someone is looking for a service such as yours within that area.

For example, if you are based in Norwich, it would be a waste of your money if someone in Cardiff wants a plumber and they click on your ad.

GoogleAd Pro

Eyes glazing over at all this? Leave it to us: We'll set up a GoogleAd campaign for you.

Our online marketing manager has successfully managed enough campaigns for long enough to have earned GoogleAd Pro status, so you know you're in good hands.